(1) The products: what a pity we sell money buying by… money!

The investment is always for me something magical.

We buy money with money and we earn more money. The investment would be the famous “Mon(k)ey” of Spain or the money-tree?

The products sold by Natixis GA are funds.

The business model is “Multi-Boutique”: each affiliate manages their client assets independently. Natixis GA deals with only the promotion and the distribution. All the logistic of the sales is managed between the client and the affiliate.

Natixis GA allows:
- bringing together different clients
- offering them different products line (funds) and expertise

The total asset under management (in 30/08/08) was $ 781 billion (= € 556 billion). It is in the 15th largest asset management company in the world (9th in Europe).

Here you can find the different affiliates managing the assets.

Each affiliate offers different lines that we will see later! ^-^